Preparing to launch a television series
Modern Legends was a television series slated to be the flagship production of Patina Entertainment, an entertainment production startup based in Los Angeles. Patina’s founder, Michelle Darné, asked Chrome Canyon to design an identity and pitch deck that would launch the show and define its brand. We also art directed a short opening video that would engage viewers and provide key space for advertising.
The identity begins
Because we didn’t yet know what the final look and feel of the show would be, we wanted the logo to have a bold personality but also be simple and versatile. Our work with the Patina Entertainment team also lead us to a tagline: Real people. Remarkable stories.
Modern Legends was to feature human interest stories from around the world and the client knew they needed a video to engage viewers, introduce the show, and provide advertising space. We worked with Patina’s founder to develop and produce a stop motion animation using a collection of custom illustrations. Water color gives it a “storybook” feel and the stop motion itself is unusual and unexpected – all adjectives that also describe the Modern Legends concept.
Patina Entertainment’s sales team was starting to sell advertising for the show and needed a document to serve as a foundation for those conversations. Rather than developing a traditional pitch deck PowerPoint presentation, we created a booklet that they could walk through with advertisers and leave behind. This piece was a huge success; the team reported that it was easy and enjoyable to use, and created the buzz we were looking for.
The design work for Modern Legends was a great success. It captured the show’s look and feel, gave the project a solid start and supported the goals of Patina Entertainment. Sadly, the project was cancelled before production began.
“Erin’s creative vision is fresh and innovative and her intuition is excellent. She can take a project, see it in the market and then develop strategies from there. After 30 years in the business I know how rare it is to find someone with Erin’s range and depth of capabilities.”
Founder, Patina Entertainment